I came across this remarkable story about the world’s craziest restaurants. They include a toilet restaurant in Taiwan, a restaurant in the sky in Belgium, a prison restaurant in Italy and a graveyard restaurant in India.
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- Restaurant in the Sky
They are all remarkable and successful because they offer the consumer a novel experience. Many restaurants are reacting to the economic downturn by cutting prices and offering discount coupons. But when everyone is doing this it no longer helps. Research shows that price is not the main factor in determining which restaurant people choose. The key factor is the user experience – which is a mix of atmosphere, surroundings, service and cuisine.
The same goes for your business. How can you move away from price competition? The answer is by using your imagination and creating a novel experience for your clients. Take a careful read through the list of the world’s craziest restaurants and see what ideas they trigger in your mind for your product or service. Think crazy, think novel, think differently from the competition.
Paul Sloane
